After UMG Negotiation Breakdown Taylor Swift's music has returned to TikTok after a negotiation breakdown between Universal Music Group and the platform. Swift personally made the decision to allow her songs on TikTok to promote her upcoming album, "The Tortured Poets Department." Despite UMG's boycott of TikTok, Swift's ownership of her music allowed her to strike a deal with the platform independently. The negotiations between UMG and TikTok broke down in January over royalty and AI issues, leading to the removal of millions of songs from the platform. Swift's return to TikTok marks a strategic move to engage with her fanbase and promote her new music. Do you think artist’s music not being on TikTok is hurting them? Can TikTok survive without music?
