Rihanna’s Fenty Beauty Line Launches at Ulta This Week Fans of Rihanna’s beauty line, Fenty, now have more options on where they can purchase the line. The line started out only online and then expanded to Sephora. Now fans can purchase the make up line at Ulta starting this week. How do you feel about buying makeup online? Do you prefer to buy it in-store where you can see and test the colors?