Looks like the cola wars have gone virtual. On Monday, Coca-Cola announced its newest offering: the ‘pixel-flavored’ Coca-Cola Zero Sugar Byte. In true pixel fashion, Zero Sugar Byte will first be released digitally in the Metaverse. “extremely limited” real-world cans will be sold on Coca-Cola’s website starting May 2nd. What do pixels taste like? We don’t know, and Coca-Cola isn’t telling us yet – one company spokesperson said it would “provoke debate and curiosity”. What do you think it tastes like? Have you checked out the Metaverse yet?