Kanye West Trademarks Yeezus Amusement Parks Amid Latest Patent Filings Ye, who used to be called Kanye West, has registered a number of trademarks through his company Mascotte Holdings, Inc. with the U.S. federal government under his multifaceted imprint YEEZUS. “What I want to do post-Grammys is I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences,” he told GQ. “[It’s] something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney.” While Kanye once didn’t want to be asked about NFTs because he was “focused on building real-world products,” the rapper may be changing his tune. In the meantime, Kanye is busy curating a roster for his Donda Sports academy, to which he recently signed Los Angeles Rams All-Pro Aaron Donald and Boston Celtics’ Jaylen Brown. Do you think Kanye will build out his new products in the real world or the Metaverse?