The next time you buy a box of Kleenex the box will be a little lighter. See, Kleenex has had to reduce the number of tissues in a box because of “shrinkflation.” If you’ve never heard of “shrinkflation” it’s a tactic used by businesses to avoid raising the price of a product during times of inflation. Now, when you purchase a box of Kleenex there will be 60 tissues instead of 65, but the price will still be the same. Have you noticed “shrinkflation” happening on your favorite products? Do you have an issue with “shrinkflation?”
