Alicia Silverstone Reprising Cher Role For Super Bowl Ad Reportedly, Alicia Silverstone will be back to playing her classic role as Cher from Clueless in an upcoming Super Bowl commercial. Silverstone said about the commercial, “Rakuten came to me with this idea, and I thought it was really clever, When I think about Cher and about how she’s film’s most historic shopaholic, the idea that she would be able to use this recognition app is the greatest hack ever, getting cash back on all your shopping.” She continued, “Amy Heckerling never wanted to do Clueless 2. She got asked so many times, and she just refused. She just felt like there’s magic in what we did. So I don’t know why or how that works… You can have the most incredible cast, the most incredible script, and the most incredible director, and still, those movies don’t work sometimes. So when it does, it’s really special.” Why do you think it was a great move not to do a sequel for Clueless?