Ariana Grande is celebrating her role in Wicked with the launch of two limited-edition fragrances on October 1 in partnership with Universal Pictures. The scents, Glinda Bubbly Pink and Elphaba Enchanted, pay tribute to the film’s two iconic leads while capturing the duality of light and shadow.
Grande described the collection as deeply personal, noting how fragrance helped her embody Glinda on set and now serves as a way to honor both Glinda and Elphaba’s stories.
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Glinda Bubbly Pink: A sparkling mix of nectarine, pink apple, and tulips balanced by sandalwood and sugared musks.
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Elphaba Enchanted: A bold, layered blend of green apple, black plum, and moon flower wrapped in oudwood, oak moss, and vanilla elixir.
The bottles mirror each character’s essence — a faceted crown for Glinda and a sleek hat silhouette for Elphaba — priced at $72 each for 3.4 oz Eau de Parfum.
With these fragrances, Grande invites fans to celebrate the magic, complexity, and friendship at the heart of Wicked.