Instagram is testing a new feature that allows creators to lock down Reels using a secret code, starting with a collaboration with The Weeknd. This feature gives creators a way to engage with their audience and share exclusive content with fans who can crack the code. The Weeknd is using this feature to release a sneak peek of his upcoming music video. This new feature could be a fun way for creators and brands to promote products or build excitement around upcoming releases. While it adds an element of exclusivity, it remains to be seen if this feature will become popular among Instagram users.
Instagram Just Added A New Feature
A keyboard is placed in front of a displayed Instagram logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration
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Events
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Suicide Prevention: Talk Saves Lives
The Cohoes Public Library will be hosting a Suicide Prevention event: Talk Saves Lives by the American Foundation for Suicide Prevention.
at Cohoes Public Library -
Albany Tulip FestivalThe 77th annual Albany Tulip Festival, presented by KeyBank will be held in the historic Washington Park, the 81-acre "crown jewel" of the City on Saturday May ...
at Albany Washington Park -
Basket raffle to benefit Witches Kittens Inc & Almost home
Basket raffle to benefit Witches Kittens Inc & Almost home 501c3 rescues. 5/10/25 10-2. 120 Bulson rd Greenwich ny. Lunch/desserts available for purchase.
at Greenwich Elks Lodge -
Albany FirebirdsCheer on the Albany Firebird this season at the MVP Arena!! Get your tickets now to secure your seat to all the action and be part of the Firebirds' journey ...
at MVP Arena
