Nelly has partnered with Bubly sparkling water to launch Apple Bubly Jeans, a limited-edition collection featuring the brand's signature apple-shaped pockets now embroidered with green "Apple Bubly" stitching.
The collaboration between Nelly's Apple Bottoms and Bubly celebrates the return of the denim line and the revival of Bubly's apple flavor, both brands sharing apple-themed DNA in their products.
The marketing strategy for the Apple Bubly Jeans includes a commercial remixing Flo Rida and T-Pain's hit song "Low," which originally name-dropped Apple Bottoms, blending nostalgia with innovation to appeal to both existing and new consumers.
Apple Bottoms, launched in 2003, resonated with consumers by celebrating diverse body types, particularly those with curves, reflecting Nelly's personal experience and understanding of the fashion industry's lack of representation for certain body types.
Source: rollingout.com