Gene Simmons, co-founder of KISS, is offering fans the chance to be his personal assistant for a day during his upcoming tour for a hefty price of £9,650 ($12,495). The "Ultimate Gene Simmons Experience" allows fans to shadow the rock star, meet his band members, have a meal with him, and even go on stage during the show. Participants will work as part of the crew, assisting with setting up for the performance, and will receive souvenirs such as a signed bass guitar used by Simmons during KISS rehearsals. Despite backlash over the high cost, Simmons' fans have the opportunity to get up close and personal with the rock legend during his solo tour with the Gene Simmons Band.