Sony Music has reported a significant increase in the number of AI-generated deepfakes of its artists, with takedown notices surpassing 260k. The company is seeking support from policymakers to address the deepfake issue, which poses a challenge for the music industry. Artists like Martina McBride and Taylor Swift have faced deepfake-related scams and phishing attempts. Legislation such as the 'No Fakes Act' in the US aims to tackle non-consensual deepfakes, while some artists are taking proactive measures like filing trademarks based on their voices. Sony Music's ongoing efforts to combat deepfakes highlight the escalating battle against this digital threat.
Sony Music Seeks Removal of 260,000 AI Deepfakes
REUTERS/Mario Anzuoni
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