The Unicorn Frappuccino Is Back: Here's What Life Was Like the Last Time It Was on Starbucks' Menu

Starbucks is bringing back its popular Unicorn Frappuccino for a limited time on August 15 and 16, nine years after its original launch. The colorful drink features a blend of creamy mango and a tangy blue drizzle, topped with whipped cream and a sweet-and-tart pink and blue topping. The global release will include Starbucks locations in the U.S., Canada, Mexico, Asia Pacific, Europe, the Middle East and North Africa, with the U.K. expected to be included.

Social media excitement has been building since Starbucks teased the drink's return on Instagram, with fans eagerly anticipating its magical and colorful comeback.

When the Unicorn Frappuccino first debuted in April 2017, it quickly became one of Starbucks' most talked-about drinks—and the world looked a lot different than it does today.

Here's a look back at what was happening the last time the Unicorn Frappuccino was on the menu.

🎵 Music

  • Ed Sheeran's "Shape of You" was dominating the charts.
  • Harry Styles had just launched his solo career with "Sign of the Times."
  • Kendrick Lamar had just released "HUMBLE."
  • Bruno Mars' "That's What I Like" was one of the biggest songs on the radio.
  • "Despacito" was just beginning its record-breaking run.
  • Taylor Swift hadn't released Reputation yet and was still in the 1989 era, months before "Look What You Made Me Do" arrived.
  • BTS were still on the rise internationally, years before becoming one of the world's biggest music acts.

REUTERS:Brendan McDermid

📺 Television

  • Stranger Things had only one season.
  • Game of Thrones fans were counting down to Season 7.
  • This Is Us was one of TV's biggest breakout hits.
  • Netflix's 13 Reasons Why had become one of the year's most talked-about series.

🎬 Movies

  • Disney's live-action Beauty and the Beast was dominating the box office.
  • The Fate of the Furious had just hit theaters.
  • Guardians of the Galaxy Vol. 2 was just weeks away from its release.
  • The Marvel Cinematic Universe had only 15 movies.

📱 Tech & Social Media

  • Apple's newest phone was the iPhone 7.
  • The Nintendo Switch had just launched.
  • Social media looked very different: TikTok hadn't launched in the U.S. yet, Instagram Stories was still relatively new, and Twitter was still called Twitter.
  • Generative AI tools like ChatGPT were still years away.

📺 Streaming

  • The streaming landscape was much simpler. Disney+, Peacock, Max and Paramount+ were still years away, while Netflix remained the dominant streaming platform.

Reuters/Mike Blake

⚾ Sports

  • Tom Brady had five Super Bowl rings.
  • Lionel Messi was still playing for Barcelona.
  • Shohei Ohtani had not yet made his Major League Baseball debut.
  • The Vegas Golden Knights had not yet played their first NHL game.

🌎 Life in 2017

  • Fidget spinners were about to become the year's biggest toy craze.
  • Amazon had just completed its acquisition of Whole Foods.
  • MoviePass was about to shake up the movie industry with its unlimited movie subscription.
  • Mobile payments like Apple Pay, Venmo and Cash App were growing in popularity but hadn't yet become part of everyday life for many people.

⏳ Feel old yet?

  • If you were around 9 years old when the Unicorn Frappuccino debuted, you're likely heading to college this year.
  • A child who started kindergarten in 2017 is now entering high school.
  • Babies born during the original Unicorn Frappuccino craze are now around 9 years old.
  • It's been nearly a decade since Starbucks launched one of its most memorable limited-time drinks.

REUTERS/Mohammad Khursheed

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