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University MBA Students Will Study How Beyoncé Built Her Business Empire

Posted by Ally Reid at Tuesday, November 10, 2026 at 12:30 PM

USC Marshall School of Business is introducing a new MBA course titled "The Business of Beyoncé," which will analyze the superstar's strategies in music, fashion, and branding. The course aims to provide students with insights into how Beyoncé has built her entertainment empire while also addressing the representation of Black female entrepreneurs in business education. Students will engage in various assignments, including creating business advice for Beyoncé and studying her ventures, such as her whiskey brand and hair-care line. The class, designed by Professor Shaun Harper, has quickly gained popularity, reflecting a growing interest in celebrity-themed business studies. Weekly topics will cover a range of subjects, including the evolution of child stars and the impact of social media on branding.

REUTERS/Mario Anzuoni

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